How to Launch a Successful Hardware Kickstarter Campaign (Guide)
If you are an entrepreneur — or an aspiring one for that matter — who has an awesome hardware product idea, it’s very likely that the thought of launching your product using crowdfunding platforms like Kickstarter or Indiegogo has crossed your mind. With tech startups going out of business at the rate of 70% within the first 20 months, no wonder entrepreneurs are drawn to these crowdfunding websites in order to raise money a bit more “organically” and with less risk — because how hard can it really be to successfully launch a product on Kickstarter? Good ideas should sell themselves, right? Mmm, not really. Although launching a crowdfunding campaign sounds like a fun challenge, it actually requires a lot more behind-the-scenes preparation than you may think.
Sure, these websites have hundreds of thousands of daily visits, and you’d think getting some free traffic just for being in their platform is a given. The reality is that you and a thousand more entrepreneurs want the same thing. Not only your product has to be great but you are the one in charge of bringing that “free” traffic and visibility to your own campaign.
Well, don’t get discouraged. Jaycon has been the prototyping and manufacturing backbone to a couple dozen of crowdfunding campaigns, and throughout the years we have learned the dos and don’ts of launching a campaign on these platforms. We have compiled them into one 17-page guide that will take you through all the steps to successfully fund a Kickstarter campaign. Here is the preview:
So, whether you are considering launching your hardware product on Kickstarter for the first time, or you have failed and want to do it right the second time, this guide is for you. We give you examples of real customers while providing links to plenty of resources to get you ready to rock your next Kickstarter campaign. Download the PDF Guide here.
No one said it was going to be easy — they said it was going to be worth it.
This article was published by the Jaycon team. Learn more about how we can take your product design and hardware idea to the next level here.